A small firm with senior attention on every engagement

The firm

Zuha LLC is a Maryland-certified MBE/SBE providing research, quantitative analysis, and executive decision support to prime contractors and public-sector clients. The firm supports discrete analytical workstreams including market and industry research, stakeholder research, financial and operational modeling, and executive reporting.

Founded by Asad Najeeb, a former McKinsey consultant and energy engineer, the firm has completed 40+ research engagements across software, healthcare, energy, and infrastructure. Each combined primary research, quantitative analysis, and client-ready presentations for senior decision-makers.

How we work with primes

We work with prime contractors by taking ownership of defined analytical workstreams, supporting surge needs, and working within the prime's delivery model and deadlines. Zuha's Maryland MBE/SBE certification provides additional participation value on eligible contracts.

Principal experience

Asad Najeeb, Founder

• Former McKinsey & Company consultant (2018 to 2021), with work across energy, industrials, and retail
• Acting CFO and Company Secretary of a national trade body, where he led policy research presented to government officials and World Bank economists
• SCORE (SBA) Small Business Mentor, 2024 to 2025
• Energy engineer and manager (2012 to 2016) and Maryland-licensed solar consultant
• MBA, Finance & Operations, NUST
• B.S. Electrical Engineering, LUMS